Translation: “ass antlers” / meaning: lower back tattoo
Unlike with most other colloquial words, the backstory of the term Arschgeweih is pretty well documented. An Austrian tattoo artist named Pogo created the term as a German translation for a “tramp stamp.”
He liked the analogy with antlers so much that he had 5.000 Arschgeweih stickers printed to be distributed at a Tattoo convention in 2002. Pogo was successful to the point that there is virtually no other word in the German language to describe this kind of lower back tattoo. The term quickly became part of popular culture. There was even an election for “Miss Arschgeweih” conducted by Germany’s highest circulated daily newspaper “Bild.” Moreover, the term “ass antlers” also gained some popularity in the US.
Eventually, the lower back tattoo fell out of fashion in Germany as quickly as it did in other countries. Hence, millions of women in their late 30s will now describe their decision to have an Arschgeweih as being “for the ass.”
References
https://de.wikipedia.org/wiki/Arschgeweih